Yifan Z.
Hi! I’m a graphic designer and creative thinker currently based in New York City—usually found somewhere between a sketchbook, a crowded subway car, and a really good soup dumpling.
I design with empathy, curiosity, and a little bit of controlled chaos.
From branding to emotional UX, I love turning complex ideas into visual experiences that make people feel something—hopefully peace, sometimes delight, never meh.
Just launched a side project that blends stress relief with design.
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Services:
Art Direction
UX/UI Design
Branding & Identity
Print & Packaging
Visual Storytelling
Clients / Collabs:
Disney
ELLE
GotCHa
CyberSpace
P&G
Aug.2021—July.2022
Responsible for crafting cutting-edge visual layouts utilizing industry-leading software such as Adobe InDesign, Illustrator, and Photoshop. My role involves creating and optimizing dynamic visual content tailored for both print and digital media platforms.
Art editor (on-site)
Sep.2022—Jun.2023 Brand Design
Led end-to-end design projects at Procter & Gamble (Guangzhou), integrating global brand systems with local insights to deliver packaging, e-commerce, and exhibition experiences that elevated consumer engagement and brand alignment.
Brand deisgn (On site)
March.2023—July.2023 Graphic Design
Conducted a comprehensive redesign of the Cyberspace logo, seamlessly integrating the company’s
historical background to reflect its heritage and vision, enhancing brand recognition and strategic identity alignment.
Freelance (Online)
March.2019—Feb.2020 Graphic Design
Developed innovative beverage packaging and promotional posters, ensuring alignment with brand strategies. Utilized Adobe Illustrator and Photoshop to enhance product visibility and consumer engagement.
Strengthened online presence and engagement through strategic updates on Instagram and Facebook.
Graphic designer (on-site)
March.2021—June.2021 Graphic Design
Luca – China Edition Promotional Poster Design (Disney)
For the Chinese market release of Disney’s Luca, I led the visual localization of the official promotional poster.
Freelance (online)
Feb.2025—Feb.2025 Graphic Design
Designed an optimized visual system for FWEI Rice Bowl’s delivery & group-buying campaigns, boosting conversion across major food platforms.
Freelance (online)
