Led the visual design and production of marketing assets across 300+ retail locations in North America, including trade show brochures, bilingual flyers, spec sheets, and promotional posters.
Collaborated cross-functionally with marketing and product teams in both the U.S. and China to adapt and localize visual materials for seasonal campaigns such as Installation Week.
Produced social media content (e.g., Foodie Fun series) with a humorous and product-driven approach to promote features like smokeless cooking and high-performance burners.
Optimized product listings for Amazon, Instacart, and TikTok Shop with custom infographics, lifestyle imagery, and technical visuals, ensuring brand consistency and regional clarity.