FOTILE America.

June.2025—Present Graphic Design

  • Double-sided English product brochures for trade shows

  • Promotional posters and flyers for campaigns (e.g., Installation Week)

  • Recipe cards and event cards (e.g., Foodie Fun series)

  • E-commerce graphics for Amazon, Instacart, and TikTok Shop

  • Product cutouts, dimension diagrams, and spec sheets

  • Humorous Instagram graphics to highlight product features

  • Category cards and display board layouts

  • Reels editing

Led the visual design and production of marketing assets across 300+ retail locations in North America, including trade show brochures, bilingual flyers, spec sheets, and promotional posters.
Collaborated cross-functionally with marketing and product teams in both the U.S. and China to adapt and localize visual materials for seasonal campaigns such as Installation Week.
Produced social media content (e.g., Foodie Fun series) with a humorous and product-driven approach to promote features like smokeless cooking and high-performance burners.
Optimized product listings for Amazon, Instacart, and TikTok Shop with custom infographics, lifestyle imagery, and technical visuals, ensuring brand consistency and regional clarity.

Spring Campaign 2026

Integrated Seasonal Marketing Campaign Across Web, Retail & Social

Campaign Creative

WEBSITE & DIGITAL EXPERIENCE

A refreshed digital experience featuring campaign messaging, promotions, and a seamless shopping journey.

• Hero banners tailored to seasonal themes
• Category navigation with clear iconography
• Featured offers and best-selling products
• Optimized for conversion and mobile experience

SOCIAL MEDIA HIGHLIGHTS

Humorous, product-focused content designed to entertain, educate, and drive engagement across Instagram, Facebook, TikTok, and more.

Email Campaign

Designed a conversion-focused promotional email for FOTILE America’s seasonal Spring Sale campaign, combining premium brand aesthetics with clear product merchandising, promotional hierarchy, and mobile-first user experience.

Focus Areas

  • Mobile-first layout

  • Product merchandising

  • CTA hierarchy

  • Promotional storytelling

  • Seasonal branding

New launches

Christmas campaign 2025

This campaign was created to support FOTILE’s holiday promotion in the North American market, combining festive storytelling with product-focused visuals to increase seasonal engagement and product visibility across digital channels.

Brochure design

Flyer design

World Lung Cancer Day poster

Creative posts