Yinchuan Ningjutong Business Management Co., Ltd.

Website & Brand Visual System Design

2025 — Graphic Design / UI Design

Led the design and visual refinement of the Ningjutong official website, creating a clear, trustworthy, and community-oriented digital presence that reflects the company’s role as a local market investment and operations service provider.

My Role

  • Defined the overall visual direction of the website, balancing institutional credibility with an approachable, community-oriented tone

  • Designed the homepage layout and information hierarchy to clearly communicate business scope, investment opportunities, and company positioning

  • Established a cohesive UI system, including typography, a deep blue and neutral gray color palette, and button styles to enhance usability and trust

  • Curated and selected imagery that reflects authentic local market environments, reinforcing the brand’s focus on community service and operational capability

  • Structured key content sections such as company overview, service offerings, and data highlights (2021 / 2 / 5+ / 100+) to improve clarity and information flow

  • Collaborated with stakeholders to align messaging with investment goals and local government and community priorities

Designed a corporate website for a local market operations company in Yinchuan, focused on improving clarity, credibility

Design Goals

  • Build trust through a clean, institutional visual language

  • Clearly communicate business scope

  • Improve information hierarchy for faster user understanding

Visual Strategy

  • Color System
    Deep blue to convey credibility and authority, paired with neutral gray for balance and readability

  • Typography
    Clean, structured type hierarchy to reflect professionalism and improve scanning

  • Imagery Direction
    Real-life market scenes to ground the brand in authentic community context

Layout Thinking

  • Left-right hero layout to balance information and human context

  • Strong CTA buttons to guide招商行为

  • Modular sections to support scalability for future content