Disney Inc.

March.2021—June.2021 Graphic Design

Currently engaged in the creation of promotional posters for Disney, I find immense inspiration in Pixar Studio. Distinct from others in the industry, Pixar's films are not just entertainment; they aspire to impart profound messages and life lessons to their audience. As an independent studio, Pixar is renowned for its unique creative style and technical excellence. In my role, I strive to infuse these techniques and aesthetic values into my poster designs, aiming to produce work that aligns with Disney's brand image while resonating emotionally with the audience.

Taiyuan travel packaging

This project aims to showcase the rich historical heritage and cultural legacy of Taiyuan through innovative logo and packaging designs. Drawing inspiration from Taiyuan's 2500-year history and its significance as the ancient city of Jinyang, the project seeks to enhance Taiyuan's appeal as a travel destination and bolster its city brand while showcasing its unique cultural charm and historical value to the world.

Micun Banfan.

I developed a warm, inviting brand identity using a color palette dominated by orange and beige, designed to enhance customers' appetite and create a cozy dining atmosphere. By focusing on clean, flat design elements, I ensured clear information delivery while conveying a modern and minimalist brand image. The use of lively typography and vibrant visuals helped capture attention, making the brand appear more dynamic and engaging.