2020.3-2020.5

Madmad

Dedicated to assisting people in releasing negative emotions.

I determined that in this era of widespread stress, I desired to create a toy brand. Through these toys, users can relieve their stress.

'Squeeze more, release more'

Our purpose

In this era where everyone is under a lot of stress, help people release stress through toys. Many people cannot face their negative emotions and cannot find the right way. They are eager to release, and we recognize this problem and try to help them solve it.

Our positioning

The feel and appearance of different toys bring different feelings; unlike the usual toys, this toy has a better feel and a more unique shape.

Better feel, better experience, quirky shape, and more want to let people squeeze it.

Values

Better feel, easy to buy

More types

Quick Release

PRODUCT

The irregular and quirky shape makes people want to use it.

I collected the palm sizes of 20 people and found that 8 x 8cm is suitable for most people to use.

Material:

Silicone rubber (Soft and can easily rebound)

Feedback

Easily misplaced.

Too conspicuous; others will easily know when I'm angry.

Can you develop some alternative products?

RESEARCH